Creating New Realities

Little article on Behavioural Economics in Marketing

Glynn — Wed, 08 Sep 2010 09:21:30 +0000

http://www.contagiousmagazine.com/2010/09/the_importance_of_context.php

Book on Choices

Glynn — Mon, 26 Jul 2010 15:17:19 +0000

Seems like a good read:

http://www.columbia.edu/~ss957/book.shtml

Author Nicholas Carr: The Web Shatters Focus, Rewires Brains

Glynn — Tue, 29 Jun 2010 14:50:55 +0000

Excellent article on how internet use changes cognition:

http://www.wired.com/magazine/2010/05/ff_nicholas_carr/all/1

Creativity: Imagination, Play and Dialogue

Gareth — Wed, 23 Jun 2010 07:09:12 +0000

After reading a range of books on creativity three key themes keep coming up: imagination, play and dialogue. However on further reflection they seem to refer to the same issue of exploration. Imagination seems to be inward exploration, play outward exploration (either alone or with others), and dialogue (in the form described in creativity books, e.g. Bohmian dialogue) as exploration through conversation with others. One definition of exploration is “to travel for the purpose of discovery”. Therefore exploration often leads to the discovery of new ideas. I think that exploration can also lead to inspiration and insight (but that’s another discussion). Exploration is also related to the question “what if”. By allowing time to explore the “what if” through imagination, play and dialogue you give yourself the chance to break new ground. Some people also refer to imagination as the play of the mind. The product innovation process commonly used in industry is called Human-Centred Design and it talks about play through the prototyping of new ideas and concepts. The other key aspect of the process is gaining insight into the explicit and implicit needs and desires of people through observation, participation (play) and interaction (dialogue). So these aspects are also critical in the design of new products and services.

Flow, Mindfulness & Creativity

Gareth — Fri, 30 Apr 2010 08:09:44 +0000

There have been many writers who have talked about a particular set of conditions where creativity seems to flourish. Some are related to the creative environment but almost all focus on the state of mind an individual is in. Mihaly Csikszentmihalyi calls it “flow”; Betty Edwards desribes it in the context of observation in her book “Drawing from the Right Side of the Brain”; Timothy Gallwey highlights that creative state in sport in his book “The Inner Game of Tennis”; Chad LeJeune describes the concept of Mindfulness to help deal with worry and anxiety; and David Bohm talks about attention, perception and sensitivity.

But I believe that all are talking about the same thing really – to be aware of the present moment, whether that be listening, observing, smelling, tasting, touching. If you are giving attention to the present moment you are not thinking or analysing. If you are thinking or analysing you are inenvitably reflecting on past content stored in your brain.

In my main area of work, which is product innovation, the role of ethnography for gaining insight into new product ideas is seen as very important. But again, the art of ethnography is observation, listening, perception, attention – i.e. being aware of the present moment.

This state of mind is also what is talked about in meditation. There are many forms of meditation, whether through focusing on the breath, doing yoga etc., but a common theme in all the methods is stilling the mind – in other words stopping the thinking. So meditation, in my opinion, is just another label given to the same phenomenon.

What is really interesting though is the power of such a state of mind, this creative, inspirational state described by all the different authors. If this state is the most creative state for new ideas and inspiration, why do we not talk about its power more. Why does our education system focus so much on analytical thinking all the time, often at the expense of spending time on harnessing creativity. In fact we often talk about “creative thinking”, but isn’t that an oxymoron.

Digital Ethnography by Michael Wesch

Gareth — Mon, 22 Feb 2010 17:47:29 +0000

Michael Wesch’s work on digital ethnography at Kansas State University is worth looking at, if you haven’t already. One of his well known videos is called “A Vision of Students Today“. I like it because it highlights how students learn and spend their time, including the power of collaboration, the immediate access to vast amounts of information and multi-tasking. In my view, it also indirectly supports David Levy’s point on “No Time to Think” (see post below).

I am interested in what ways today’s digital environment supports creativity and in what ways it harms it? In the physical world we are only conscious of a very small amount of the stimuli around us (e.g. sights and sounds) even though our unconscious mind might store vast amounts of information. Our intention and focus filters the information in our conscious mind. I am not sure we have found such a balance yet when interacting in the digital world – and this I think has an impact on our creativity.

No Time to Think

Gareth — Thu, 14 Jan 2010 15:41:27 +0000

Just watched a lovely talk by David Levy called “No Time to Think“. It captures quite a lot of what we covered in our sessions, but does in a much more scholarly way than I did. He highlights how intellect has two aspects – one that is about searching, abstracting, refining and concluding (the stuff we are generally taught to be good at) – the other is about thinking, reflection, assimilation and contemplation – and that both are important, and that the second scholarly aspect is not given equal weighting. It is worth checking out the video if you have time ;>

Whats important to me?

npartington — Sat, 09 Jan 2010 13:25:38 +0000

Hi all,

Ive been listening to the audio sessions and sat down this morning to think about what’s going on in my life, my values and other things that I think about. After seeing the post secret blog I thought I’d do something similar only instead of secrets I thought I would share some images of my life and how they relate to me.

Thanks

Mindfulness Work at Oxford

Gareth — Sat, 09 Jan 2010 10:24:57 +0000

There is an interesting centre that has been set up at the Department of Psychiatry at Oxford University called the Oxford Mindfulness Centre. Their work is “to realise the potential of mindfulness-based approaches in mental and physical health”. The techniques taught are similar to some of the ones we covered in our sessions. Check out www.oxfordmindfulness.org if you are interested.

PostSecret

alexwoolley — Tue, 05 Jan 2010 00:07:52 +0000

I thought I’d add this link which, much like my last post, feels only loosly related to creativity in product design (although on the subject of values it’s very strong) . This site is something I come back to time and time again because it’s just so darned interesting. PostSecret , in itself a creative project, marrying web technology and the postal system, is based on the idea that people send in their secrets on the back of a postcard, and the most interesting are posted every Sunday. In addition to being a cracking idea, it is also a great showcase of the creativity of those who post in secrets, and the struggles or enjoyment they find between life and their values.

And if that’s not enough, there is at least one every week which will make you wet yourself laughing…