Workshops for Samsung’s design students and staff

I spent the first week of July in Seoul, South Korea running a 3-day summer school programme on creativity with design students at Samsung’s Art and Design Institute (SADI) as well as running a seminar on creativity for designers at Samsung Electronics. The aim of the three-day summer school programme was to introduce the students to the factors and processes that affect creativity and to highlight tools that can be used to help improve creativity and problem solving abilities. The three-day programme culminated in an egg race design challenge. The seminar to design staff at Samsung Electronics focused on how organisational culture affects creativity and what can be done to further support creativity at an individual and organisational level.

SADI Creativity Poster  SADI Office  SADI Workshop