Public Lecture on ‘Being Creative: Our Purpose in Life?

This is a video of my inaugural Professorial Lecture where I share my thoughts on why creativity is important for our own happiness, for the happiness of others and for our learning and growth. I highlight different ways creativity can manifest, and present some of the key factors that affect our creativity, including the role of purpose and our ‘state of being’. Finally, I reflect on the implications for how we educate our students, and how we run our organisations.

Note that I refer to a video clip in my talk of a famous try in rugby which could not be recorded for copyright reasons, so follow this link to watch it.